It is important to track the performance of your campaigns. Here's how:
Where can I access to the performance of my campaigns?
You can find the detailed performance of all your campaigns in the 'Reports' tab.
Here you can find analytics around: Reviews, Marketing, Operational and Traffic (only if you have an Instagram Story offer).
You can export these data points into Excel if you click on the 'Export' icon. You can also share the report page via URL by clicking on the 'Share' icon.
What do the main metrics on the Reports tab mean (EMV, interactions, engagement rate)?
The report tab is here to help you analyze your campaigns' performance via multiple data that we monitor and compute for you.
Below is a list of the main data points we track:
If you'd like more details on each indicator, don't hesitate to go through the data available in the 'Reports' tab.
Number of interactions ️
The total number of likes on Instagram and the total number of views on Youtube.
Engagement rate
Instagram = (likes + comments) / number of followers
YouTube = (comments + likes + shares) / number of views
Earned media value (EMV)
The earned media value represents what you would have spent in direct owned advertising to obtain the same results. It is based on a benchmark and calculated as follows:
Instagram = number of likes x 0,3