It’s all about the fancy frosting you add to your content!
If there’s one thing we pride ourselves over here at Influencer Marketing, it’s that our creators are constantly creating the best quality reviews — absolutely TOP NOTCH!
To make things official, we’ve decided to release a checklist of guidelines and best practices for Influencer Marketing creators when publishing reviews.
This is by no means an attempt from us to control your creativity! Our top priority still remains that you produce an honest and authentic review.
- Reviews that fail to meet the guidelines above will result in being reported by brands, our Creator team will manually verify the validity of these reviews.
- Influencers that are found to be reported consistently by brands for not being compliant will result in disablement. Influencer Marketing reserves the rights to make the executive decision.
- We remind you that the products sent by brands are strictly reserved for your personal use.
- For more transparency with your audience, please include the following phrase in your publication: 'I received this product complimentary from [Brand].' And don't forget to respect the Influencer Marketing Golden Rules.
Youtube Guidelines:
-
The product has to clearly appear in the video. The product and brand name have to be mentioned, written, or clearly visible when shown in the video.
-
If the product is not properly used in the video (Hauls, What’s in my bag, etc), you will have to give a real opinion on the product, whether you liked/disliked it and why.
-
The product and the brand name have to be mentioned in the description box, with the link provided by the brand.
-
The video has to remain public for at least 30 days after publication.
-
A maximum of 5 different products received through the Influencer Marketing platform can be reviewed in the same video.
Youtube Guidelines:
-
The product OR result of the use of the product (eg: in the case of beauty products) has to be clearly visible in the picture.
-
You will have to give a real and honest opinion on the product in the description. Whether you liked/disliked it and why.
-
The brand and the product name must be located in the description.
-
The hashtags mentioned by the brand should be mentioned in the description.
-
All content must be original and owned by you. And the post must remain public for at least 30 days after publication.
-
A maximum of 3 different products received through the Influencer Marketing platform can be reviewed in the same picture.
Instagram Stories guidelines:
-
The review must include the exact link as provided in the campaign details.
-
You may include just 1 Influencer Marketing Product per review.
-
The product and/or result of the use of the product (eg: in the case of beauty products) has to be clearly visible in the picture.
-
Give your real and honest opinion on the product in the description (whether you liked/disliked it and why).
-
Highlight the link! Sometimes your followers won’t notice there’s a link in your Instagram Story, so be sure to highlight it by using a call-to-action (such as 'Swipe up to shop!') so your followers don’t miss out!
We pulled up a few fun examples for you guys to reference!
Youtube example reviews:
Dedicated Product Review: Mentions the brand and product name, links the brand in the description, explains in detail the effect the product creates. Checks every single Influencer Marketing Criteria!
5 Influencer Marketing products in one review: Mentions the brand, product names and explains how she uses it with swatches. Checks every single Influencer Marketing Criteria!
GRWM: Clearly shows the brand and product names, shows how she uses it, links the brand in the description. Checks every single Influencer Marketing Criteria! (picture)
Hauls/Favorites: Mentions the brand and product name, links the brand in the description and explains in detail the effect the product creates. Checks every single Influencer Marketing Criterion!
Instagram example reviews:
Product Image: Mentions the brand and product name, tags the relevant brand uses the right hashtags and explains in detail the effect the product creates. Checks every single Influencer Marketing Criterion!
Product not visible: mentions the brand and product name, tags the relevant brand uses the right hashtags and explains in detail the effect the product creates. Checks every single Influencer Marketing Criterion!
Haul: mentions the brand and product name, tags the relevant brand, uses the right hashtags, and explains in detail the effect the product creates. Checks every single Influencer Marketing Criterion!
GRWM: Clearly shows the brand and product name, tags the relevant brand, uses the right hashtags and how she uses the product. Checks every single Influencer Marketing Criterion!
The one thing we stand by is that you give your audience your most honest opinion, while producing the most quality review! We are looking forward to more amazing reviews from all of you ❤. And, again, quality content is the best business plan out there!
Feel free to reach out to us via the Help Desk Widget if you have any other questions.!