The report tab is here to help you analyze your campaigns' performance via multiple data that we monitor and compute for you. Below is a list of the main data points we track. If you'd like more details on each indicator, don't hesitate to go through the data available in the 'Reports' tab.
Number of interactions ♥️
The total number of likes on Instagram and the total number of views on Youtube.
Engagement rate 📈
- Instagram posts = (likes + comments + saves + shares) / number of followers
- Instagram Reels = (likes + comments + saves + shares) / number of followers
- Instagram Story = (replies + interactions) / number of followers
- TikTok = (likes + comments + shares) / number of views
- YouTube = (comments + likes) / number of views
Earned media value (EMV) 💰
The earned media value represents what you would have spent in direct-owned advertising to obtain the same results. It is based on a benchmark (set by the Ayzenberg index) and calculated as follows:
- Instagram = 0,07 € for likes, and 3,46 € for comments
- YouTube = 0,08 € for likes, and 6,99 € for comments
- TikTok = 6,89€ per 1 000 views, 0,09€ per like, 3,52€ per comment and 1,72€ per share