How do I define the influencer audience of my campaigns?

In the fourth stage of campaign creation, you can choose your target audience of influencers.

You can filter your audience according to different influencer categories: universe, socio-demographic criteria, interactions (expected views and likes) and location.

To start targeting, you need to tick "Advanced Criteria".

 

You can choose:

  • Category or universe
  • Genre
  • Age
  • Location: city
  • Beauty criteria: skin type, horses
  • Lifestyle
  • Influencer audience in social networks (Audience size & Engagement rate)
  • Targeting influencers with a Global Lincense

👉 The more categories you select, the more influencers your campaign will reach.

 

💡 You can also create and add personalized lists of creators by clicking on "Create a personalized list".

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