Why is it important to fill in your Official Hashtag and Social Media

You can add 1 official hashtag and 1 official name directly from your account.

The hashtag will be displayed on your campaign page so that influencers can see it and include it in their post 

For US, FR & DE, the official hashtag and name are mandatory for every Skeepers campaign. They will be used in the FTC Transparency rules provided to influencers.

 

To do this:

  • Go to your Store, then Store Settings
  • Scroll down the page to the Disclosure Terms section:

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  • The term "gifted by" will be automatically added, so there is no need to add it. Otherwise, the system will instruct influencers to post "gifted_by_gifted_by_Skeepers". Simply add the name of your brand or range.
  • We encourage you to ensure that these mentions are specific to your brand!

 

Don't forget to fill in your social networks!

 

👉 Through these hashtags and mentions, Skeepers can calculate the Share of Voice (SOV) for your brand, which is an indicator of your overall presence on social networks.

 

Important:

Do not add transparency rules to your campaign description if your hashtag is already configured in your store.

Indeed, it will be automatically added to the instructions of your campaign (thus specifying the transparency rules).

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