What is the eligibility criteria for an influencer?

To be part of the Influencer Marketing adventure, an influencer must meet several criteria, depending on the platform used:

The eligibility criteria are as follows:


▶️ For YouTube

  • +500 subscribers
  • Must be active and produce videos regularly on the channel
  • Account must focus on beauty, fashion and lifestyle
  • Videos must have good visibility - at least 2,000 views for the last 5 videos
  • Relevant, high-quality content

📷 For Instagram

  • 1,000 followers (10,000 for Instagram Stories).
  • Must be active and post regularly - 5+ posts per week
  • Her account must focus on beauty, fashion and lifestyle (with an editorial line in line with these themes)
  • All content on your Instagram account must belong to you
  • Public account
  • Consistent engagement ratio
  • Relevant, high-quality content

🎬 For TikTok

  • 1% engagement
  • 500 views on average per post
  • Relevant and consistent content
  • Public account
  • Audience authenticity




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