To be part of the Influencer Marketing adventure, an influencer must meet several criteria, depending on the platform used:
The eligibility criteria are as follows:
▶️ For YouTube
- 1000 subscribers
- Must be active and produce videos regularly on the channel
- Account must focus on beauty, fashion and lifestyle
- Videos must have good visibility - at least 2,000 views for the last 5 videos
- Relevant, high-quality content
📷 For Instagram
- 1,000 followers (10,000 for Instagram Stories).
- Must be active and post regularly - 5+ posts per week
- Her account must focus on beauty, fashion and lifestyle (with an editorial line in line with these themes)
- All content on your Instagram account must belong to you
- Public account
- Consistent engagement ratio
- Relevant, high-quality content
🎬 For TikTok
- 1,000 followers
- 1% engagement
- 500 views on average per post
- Relevant and consistent content
- Public account
- Audience authenticity