The brief allows you to communicate clear information to content creators.
The latter must always remain neutral in order to obtain qualitative and authentic opinions.
You can guide the web user on certain themes:
✔️Exemple compliant:
"What are the product's strong or weak points?"
"What do you think of the colors of this product?"
However, it's forbidden to steer the consumer's opinion:
❌Non-compliant example:
"Tell us about this great product and its flamboyant color."
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